Flavor Through Finishes.
Creating Limited Edition SS/AW
Packaging for Cîroc.
EVOKING FLAVOR THROUGH FINISHES
Each Spring/Summer and Autumn/Winter, Cîroc issues a Limited Edition Vodka flavor to celebrate the season. Colorways and finishes are meticulously chosen to evoke flavor in an abstract, luxurious way, ultimately creating an object of desire. The spherical, concave orb is a pivotal key brand asset, especially for Cîroc's Limited Editions. It takes on a metalized, chrome finish that is highly reflective and enticing. In the image on the right, a close-up of the Cîroc Summer Colada orb is shown. A warm gold orb was chosen to symbolize the shimmering summer sun. An opaque white bottle ties the flavor cues back to pi a colada. Cîroc Summer Citrus utilizes a translucent frosted bottle effect with sunset gradient colors, again channeling the warmth of summer and juicy citrus taste.
SS 2018—2020 // SUMMER COLADA, SUMMER WATERMELON, SUMMER CITRUS
AW 2018—2019 // BLACK RASPBERRY, WHITE GRAPE
Packaging, Art Direction
Studio: Force Majeure Design
Client: Cîroc, Diageo
Release: 2018—2021
Pierre Delebois Creative Director
Grace Kao Senior Designer
Harry Chong Structure Design Director
Linda Tseng Production Design Director
Taka Igarashi Photographer
