44°N—the First Gin
Distilled on the French Riviera.
44°N—THE FIRST GIN DISTILLED
IN THE FRENCH RIVIERA
Sea. Science. Sun. Inspired by the perfume mastery of Grasse. The city of Grasse, situated along the Côte d'Azur, has long been famed for its rich history of perfume making. Sun-soaked lands with rich, fertile soil provide the optimal environment for naturally grown aromas. In creating a luxury gin brand, Comte de Grasse wanted to capture the luminous depth of the sea and the windswept aromas of the Mediterranean in every drop. Named for the geographic coordinates of Grasse, 44°N’s tasting notes are derived from local botanicals of the South of France. The ultramarine blue bottle relates back to the pristine blue waters of the Côte d'Azur. Finely-textured, rippled glass along the bottom portion of the bottle lends an elegant touch and echoes the oceanic sentiments. The bottle shape features a modern silhouette and is topped with a statement cap, creating a memorable shape. Finally, neon yellow accents add the element of the sun and bring an unexpected, fresh touch.
FLAVOR NOTES
The different notes of 44°N Gin read like a who’s who of local botanicals set to the full spectrum dreamscape of the South of France. To tell the story of the ingredients, crisp, lab specimen-like photography is contrasted with colorful, emotional, blurred natural photography to create a library of creative assets for use on the web and social media.
Art Direction, Packaging
Studio: Force Majeure Design with Chic Agency
Client: Comte de Grasse
Release: 2019
Pierre Delebois Creative Director
Magdalena Travis Art Director
Grace Kao Senior Designer
Harry Chong Structure Design Director
Linda Tseng Production Design Director
Taka Igarashi Photographer
Select Photo Credit www.44gin.com