Bold Modern Taste.
Redesigning the Logo for Luxury Spirits Brand Cîroc.
BOLD MODERN TASTE.
Keeping the brand's principles in mind, the newly designed brandmark features a bold, crisp look with slightly expanded sans serif letterforms. The base of the circumflex above the "i" is streamlined to have a horizontal, clean base. The overall impact is stronger and edgier, yet still carries the elegance and sophistication of a luxury spirits brand.
THE ROOSTER
The Rooster serves as a secondary brandmark that relates to Cîroc's French provenance. One of the unique selling points for Ciroc Vodka is that it is distilled from fine French grapes grown in the Gaillac region. The liquid is then distilled five times using traditional copper pot stills at the historic Distillerie de Maison Villevert Chevanceaux in the South of France. The Gallic Rooster is an unofficial national symbol of France. When crafting the redesigned rooster icon, two important goals were 1) to bring more recognition into the grapes at the bottom portion of the icon and 2) to refine the look of the rooster to appear more stately and sophisticated.
Brand Identity
Studio: Force Majeure Design
Client: Cîroc, Diageo
Release: 2019
Pierre Delebois Creative Director
Grace Kao Senior Designer
Select Photo Credit IG @ciroc
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